10TH,
11TH & 12TH GRADE
SEPTEMBER
2000
PREPARED
BY: CHRISTOPHER F. HOLT
INTRODUCTION
We
believe that an educationally trained and responsible citizenry is essential to
a democratic way of life. A vocational/technical education is made available to
all students of
We
believe that the vocational/technical curriculum should be in concert with the
industrial and occupational needs of the community as well as the goals of the
student. The curriculum should be continuously evaluated and updated, meeting
the needs of the working world, reflecting the most up-to-date methods and
procedures, and providing the kinds of equipment used in today's and the
future's employment market.
We
believe that the vocationalAechnical programs should
provide a variety of experiences within each program that would enable each
student to gain a broad exposure to their chosen specialized field.
We
believe that we should provide the student with proper guidance and assistance
to become fully aware of their importance to becoming positive contributing
members of society and the importance of others around them as they prepare for
their life's vocation of choice.
We
believe that the vocational/technical schools throughout
GENERAL OBJECTIVES AND
GOALS OF THE COURSE
Ø
To
provide students with opportunities to develop vocational/technical basic
skills in Commercial Arts compatible with their aptitudes and aspirations
Ø
To
provide a variety of vocational/technical experiences in Commercial Arts that
will enable the student to gain job entry skills and a broad exposure to their
specialized field of interest in Commercial Arts.
Ø
To
provide the student with the kinds of experiences that will motivate continuous
learning and adaptation to change in the Commercial Arts field.
Ø
To
provide the student with guidance and assistance in developing and realizing
their goals and potential in Commercial Arts.
Ø
To
provide the student with opportunities to develop basic skills in Commercial
Arts in the areas of decision making, problem solving, critical thinking,
obtaining information and effectively communicating in Commercial Arts.
Ø
To
provide a system of evaluation whereas the student is fairly judged on
performance, written and oral tests and overall observation and whereas he/she
can gain in stature through working with his/her peers.
Ø
To
constantly and continuously update the total curriculum using the latest
technical knowledge available and to update equipment to keep current with
standards set forth by the industry.
Ø
To
provide the student with constant awareness of health and safety standards that are prevalent in the industry as well as the
class/shop.
Ø
To
provide communication between the segments of the industry in the surrounding communities
so we can bridge the gap between the high school
vocational/technical school curriculum and the demands of the employment market
surrounding the community.
CROSS-CONTENT WORKPLACE
READINESS SKILLS
This
course provides as mandated by the State of
Ø
Career
planning and workplace readiness skills
Ø
Use
of information, technology, and other tools
Ø
Critical
thinking, decision making, and problem solving
Ø
Self-management
Ø
Safety
principles
COURSE DESCRIPTION
Commercial
Arts II is open to 10th, 11th and 12th grade students who have successfully
completed Commercial Arts I. Students will further their studies and expand
their knowledge of the different technical aspects of the Commercial Arts
industry. The Macintosh computer platform will be utilized along with the
various software programs that are associated with the industry. The
development and application of drawing programs, Freehand, Illustrator and
Photoshop, will expose the students to the skills that are needed in the
employment sector. More emphasis will be placed in the development and creation
of multi-color advertisements and designing. Product packaging utilizing 3
dimensional objectivity and consumer response will take the students to the
next level of instruction. Traditional methods in generating comprehensive
layouts will allow students to exhibit the manipulative skills needed by the
commercial artist. Basic airbrush techniques will be used to enhance
photographs and also to develop an awareness of light theory. Screen printing
with multiple flat colors and process color inks will allow the student to
develop color theory comprehension. Four color process digital printing will
bring the students up to date with the technology being used in the industry
now.
MAJOR GOALS
To develop a degree of skill in using a multitude of the
techniques and methods currently being used and practiced in the Commercial
Arts industry.
To make the student more cognizant of the constant barrage of
advertising media that they are exposed to. Students will be able to
identify the different media techniques used in creating commercial art. The
student will be responsible for initiating the correct safety procedures to
protect themselves and their fellow classmates from any injuries or health
threats.
PRIMARY OBJECTIVES
Ø
Upon
satisfactory completion of this course of study the student will be able to:
Ø
Define
the broad areas of Commercial Arts methodology and the various segments of the
industry.
Ø
Illustrate
basic concepts of layout and design principles as related to the Commercial
Arts industry.
Ø
Identify
the various methods of inputting and manipulating computer graphics.
Ø
Be
able to create a graphic image with three separate software applications.
Ø
Recognize
which software application should be used to create the desired effect on the
layout and to output it to hard copy.
Ø
Name
the main components of a typical airbrush configuration and how to maintain and
reassemble the components after disassembly.
Ø
Create
a three dimensional package design utilizing several different media
techniques.
Ø
Use
the air brush to create or alter a photographic reproduction.
Ø
Understand
color and light theory and utilize them correctly on a comprehensive layout.
Ø
Value
and appreciate the contribution Commercial Arts has made to civilization and
the world economy.
ACTIVITIES
Activities
are based on the equipment and technology currently in place at BCHS. The
course has been developed to maximize the use of every available resource.
Orientation to the
technical area and the course of study
Ø
Introduction
to the course of study and the shop/class
Ø
Safety
in the shop/class
Ø
Safety
tour of the shop/class
Ø
Safety
instruction in the proper handling of tools
Ø
Safety
tests on the various areas of the shop/class
Digital image capture
Ø
Digital
form and analog form
Ø
Light
sensors in imaging devices
Ø
Charged
coupled devices (CCDs)
Ø
Identifying
image device types
Ø
Tools
and applications
Ø
Identifying
scanners
Ø
Identifying
digital cameras
Ø
Lighting
considerations for digital cameras
Color management
Ø
CIELAB
color space
Ø
ICC
color profiles
Ø
Pantone
system of color
Ø
Spot
color and process color
Ø
CMS
color
Ø
Color
monitors and their limitations
Ø
Color
correction
Ø
Shadow
clarity
Ø
Color
and commercial printing
Line photography/Process
cameras
Ø
Various
light sources and their adjustment
Ø
Identifying
the major parts of a process camera
Ø
Horizontal
and vertical cameras
Ø
Film
composition and classifications
Ø
Shooting
line images
Ø
Operation
of a camera processor
Ø
Diffusion
transfer process
Ø
Halftone
and special effects
v
Continuous
tone originals
v
Densitometers
v
Halftone
reproduction principles
v
Halftone
contact screens
v
Producing
duotones
v
Special
effects screens g)
v
Posterization process
Ø
Processing
photographic material
Ø
Identifying
equipment
Ø
Chemical
solutions
Ø
Safety
and mixing chemicals
Ø
Manual
and automatic developing
Screen printing
Ø
Various
applications of screen printing
Ø
Selecting
the proper screen fabric
Ø
Select
and prepare screen frames as support devices
Ø
Prepare
and attach fabric to screen
Ø
Cut
and prepare stencils by hand
Ø
Prepare
photographic stencils
Ø
Identifying
different screen presses
Ø
Creating
digital hardcopy on a computer system
Ø
Applying
images to a substrate
v
Single
color set up
v
Two
color non-register set up
v
Two
color (flat) commercial register set up
v
Four
color process commercial register set up
v
Screen
maintenance and reclaiming
Plant layout and shop
management
Ø
Floor
layout
v
Printing
department
v
Ink
department
v
Preparation
room
v
Stencil
making
v
Computer
stations
v
Finishing
department
v
Office
and administrative department
Ø
Shop
management
FreeHand program
Ø
Introduction
to the tutorial
v
Page
setup
v
Select
palettes
v
Saving
files
v
Set
a grid
v
Drawing
with the tool palette
v
Object
inspector/Accuracy
Ø
Mixing
and applying colors
Ø
Stroke
and color changes
Ø
Cloning
and moving objects
Ø
Creating
tints
Ø
Power
duplication and patterns
Ø
Layers
and grouping
Ø
Set
guides and the zero point
Ø
Applying
graduated fills
Ø
Changing
the angles
Ø
Custom
magnification
Ø
Polygon
tool
Ø
Rotating
an image
Ø
Freeform
paths
v
Bezigon tool
v
Setting
points and point type
v
Curve
handles
Ø
Stacking
order
Ø
Basic
text techniques
v
Creating
a text block
v
Changing
character width with the text inspector
v
Putting
text on a path
v
Special
effects for text
v
Kerning
the letter spaces
Ø
Printing
a proof
Airbrush Concepts
Ø
Hardware
o External-mix airbrushes
o Internal-mix airbrushes
o Oscillating airbrush
Ø
General
maintenance and operating tips
Ø
Air
sources
v
Diaphragm
Compressors
v
Piston
compressors
v
Compressed
gas
v
Propellant
cans
Ø
Air
regulators, moisture traps, connectors, and hoses
Ø
Health
hazards
v
Sprays
v
Hazardous
substances
v
Ventilation
v
Respirators
Ø
Software
Ø
Color
theory
Ø
Paints
Ø
Grounds
and preparation
Ø
Masking
materials
Ø
Applications
Ø
Photo
retouching
Ø
Mixed
media
Product and package
design
Ø
Market
study and analysis
Ø
Determining
production costs
Ø
Design
process
v
Thumbnails
v
Rough
layout and three dimensional mockup
v
Comprehensive
layout and finished package design
Ø
Typographical
specifications
Ø
Color
requirements
Ø
Product
illustrations
Ø
Diecutting instructions
Ø
Integration
of various media
v
Computer
output
v
Markers,
color pencils, and technical pens
v
Airbrush
Introduction to
Photoshop and Illustrator programs
Ø
Overview
of Photoshop
Ø
Scanning
images into Photoshop
Ø
Photo
manipulation
Ø
Basic
image fade
Ø
Fading
and blending
Ø
Creating
collages with clippings
Ø
Using
type as a layer mask
Ø
Overview
of Illustrator
Ø
Basic
drawing and painting
Ø
Using
layers and type
Ø
Applying
bitmap image filters
Portfolio
Ø
Assessment
of portfolio requirements
Ø
Building
a diversified portfolio
Ø
Preparations
for employment opportunities
Ø
Follow
up protocol
CLASS EVALUATION
Ø
Class
work 65%
Ø
Tests
15%
Ø
Participation
in class critiques and discussions 15%
Ø
Homework
5%
BASIS OF MARKING
Student
shall demonstrate his/her ability to manually operate the equipment and define
its function in the Commercial Arts industry. Students will also be responsible
for recognizing and explaining the importance of the design principles,
typography, color theory and market research methodologies.
Project
critiques are a vital area of input and feedback. Students must be able to
accept constructive criticisms from their peers as well as being able to
explain the logic for their observations.
TEACHING METHODS
Ø
Class
instruction
Ø
Demonstrations
Ø
Visual
aids
Ø
Manipulative
skills
Ø
Trade
methods
Ø
Computer
interaction
INSTRUCTIONAL AIDS
Ø
Macintosh
computers and peripheral devices
Ø
Textbook-Graphic
Communications © 1999
Ø
Reference
books
Ø
Videos
Ø
Periodicals
Ø
Field
trips